On September 10th, Apple announced two new phones to their market. But unfortunately, the market did not like what they saw. USB, Credit Suisse and Bank of America all had bad rating on Apple's stock. Their stock went down 5 percent soon after the release. There were two new products which were the iPhone 5S and an iPhone 5C. iPhone 5C is more responsible for this problem because the phone was not cheap enough. The purpose of the phone was the price. There were rumor that the letter "C" in iPhone 5C, stood for Cost, yet the price wasn't reasonable.

iPhone 5C is only $100 cheaper than the iPhone 5S. And to get a no contract device, the cost is $549. This phone has all the same specs that iPhone 5 has. There were no major improvements made in neither of the phones. The 5S did add in a new system which was the fingerprint scanner. But this was not what customers expected. They wanted a new design which had bigger screen. The research shows that Apple is losing customers because of the screen size. Apple's competitors such as HTC and other android products are now coming out with mini's instead of their bigger devices. Yet the mini phone is still bigger than the iPhone 5S.

Apple was always poor on their battery life. Company Samsung on the other hand has a long battery and able to carry multiple batteries to switch over time. iPhones does not have and access to the battery which means the users will have to carry there USB charger and the cable. The new iPhones had a slightly bigger battery than the previous one and had no improvements on their battery life.

This release event was very important to China, because this is the first time that Apple is releasing their phones in China. China has China Mobile which is one of the largest cellphone carrier in the world. But they have failed to do this. This is a big deal for Apple  imagine half the population in China using Apple. It will be a huge profit for Apple. But the quote says "The 5C is too expensive for most Chinese consumers".